LA-raised and Berlin-based, I’m an art director and brand designer drawn to brands with personality, point of view, and a little bit of edge. I care about the details that make a brand feel specific: the mood, the language, the visual world, and the little choices that make people remember it.

I began as a hands-on designer and grew into creative direction by constantly digging deeper into how we can tell the story better and more vividly. Over the years, I’ve led rebrands, built visual worlds from scratch, and collaborated with teams across Asia, Europe, and North America to turn messy ideas into creative that feels clear, distinctive, and ready to launch.

When I’m not working on campaigns or branding, you’ll probably find me curating mood boards, hunting for secondhand books, or obsessing over typography in the wild.

Currently available for freelance projects, remote collaborations, and select in-house opportunities.